AMEX + JUSTIN TIMBERLAKE
MUSIC LISTENING EXPERIENCE

American Express wanted to provide Card Members with unprecdented access into JT’s thought process and songwriting craft. Therefore the new music needed to be heard in the proper environment, considering JT’s organic and natural sonic approach for this inevitable masterpiece.

And to accomplish the right mindset for the new album listening session, we created a pop-up forest. Party attendees found themselves in a truly rustic environment situated within one of New York’s or Minneapolis’s hottest spots. It was our intention to disorient the urban resident into thinking they’ve been transported to the woods along with JT.

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